Saturday, November 12, 2011

Fwd: [Arkitect India] HOW THE MEDIA FOOLS US? By Soheb Lokhandwala

From: soheb lokhandwala <>
Date: Sat, Nov 12, 2011 at 5:27 PM

Subject: [Arkitect India] Are you outraged at the thought that the media passes off paid information as news?Do see the docu..

To:,,, citizen-mumbai <>, Jan Arogya Abhiyan JAA <>

How the media fools Us?

Are you outraged at the thought that the media passes off paid information as news?

Are you aware that this is happening routinely in political coverage, business, entertainment and sports?

If so, you must watch Umesh Aggarwal’s documentary, “Brokering News”. Produced by the Public Service Broadcasting Trust (PSBT) explores this alarming issue in depth, including the Niira Radia tapes.

Supported by well known industrialist Cyrus Guzder, Moneylife Foundation and the vCitizens Action Network are screening the film on 18th November, at Madame Cama Hall, Kala Ghoda. 
The screening will be followed by a panel discussion, which will feature eminent journalists and activists like Umesh Aggarwal, Ayaz Memon, Paranjoy Guha Thakurta, Bhawana Somaaya, and Sucheta Dalal   

Filmmaker: Umesh Aggarwal
Date: Friday, 18 November 2011

Registration and tea: 5:00pm
Session Time: 5:30pm – 7:30pm

Registration & Tea

5:20pm – 5:30pm:
Introduction of the film and filmmaker

5:30pm – 6:30pm:
Screening of the film “Brokering News”

6:30pm – 7:30pm:
Discussion and interaction with
a short Vote of Thanks

Madame Cama Hall,
KR Cama Hall Institute,
Bombay Samachar Marg,
Opp. Lion Gate, Kala Ghoda,

Admission: FREE


Contact details:

Call Judith/Seraphina on 022-24441058-60, or email us at,
or log on to

About the film: The Delhi-based Public Service Broadcasting Trust (PSBT)* recently released a documentary titled "Brokering News—the inside story of paid news".

The film by Umesh Aggarwal addresses a significant challenge facing Indian democracy today—which is the state of its media. The film looks at three aspects of paid news—how politicians are paying for positive coverage during elections, with the result that those who don't pay are blanked out by the media; how the coverage and reviews of movies are orchestrated and paid for and of course, paid news about business and industry. It depicts in detail how journalists were forced to broker deals to offer editorial coverage to politicians.
*(PSBT): The Public Service Broadcasting Trust (PSBT) is a non-governmental, not-for-profit trust with the mission to create and sustain a credible space for public service broadcasting in India which is independent, participatory, pluralistic and democratic, distanced from commercial imperatives and state/political pressures. It works to mainstream Indian documentary and empower independent filmmakers. You can get more details of this organisation at

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